Product Evaluation

WHITE TOWEL SERVICES

Pre-Moistened 100% Cotton Refreshment Towel Evaluation

Offer patients a refreshing post-treatment experience with pre-scented, pre-moistened, single-use luxury towels

It’s no secret that many patients dread going to the dentist, and it’s probably safe to say that a dental visit is not on anyone’s bucket list. “Dentistry is generally viewed as a painful and uncomfortable experience,” Dr. Beatriz Terry recently told DPS. To make visits a little more pleasant for her patients, Dr. Terry treats them to a special spa-like experience. “After completing periodontal procedures or implant placement, I wanted to provide patients a special way to wipe their faces of any debris,” Dr. Terry explained. Her solution is a simple, yet much appreciated, warm towel for patients to clean their faces after messy procedures.

White Towel Services encourages dentists to offer patients a refreshing experience with pre scented, pre-moistened, single-use luxury towels that can be served warm or cold. “The towels are warm and scented and wipe the face gently of any debris while providing a spa-like feel,” said Dr. Terry. Several dental professionals shared their experiences with the Pre-Moistened 100% Cotton Refreshment Towels, commenting on how they enhance the patient experience and improve the practice’s bottom line.

Comfort, Scent, & Warmth

During hygiene appointments, surgeries, and other dental procedures, patients (and clinicians) often get splattered with prophy paste, sprayed by water, or speckled with blood. Pre-Moistened 100% Cotton Refreshment Towels allow patients to comfortably clean up after procedures. When patients need to wipe off excess prophy paste, hygienist Natasha Hannah says they appreciate not having to use hard paper towels. “Patients love these towels, and they smell really great,” she said, adding that she has never seen anything like White Towel Services. “This product should be offered in every dental practice.”

The towels come pre-scented with lemon peel or lavender plant essential oils, with peach/mango, or with no scent at all. In Dr. Natalie Provenzano’s practice, the lavender scent has helped to calm down anxious patients, and Dr. Scott Chanin shared, “Patients love the refreshing lavender towel after treatment and look forward to it on return visits.”

To add to the soothing experience, the towels can be heated in a microwave or in one of the warmers offered by White Towel Services. They also can be placed in a refrigerator for a cold touch. “Guests love that they are warm and smell good,” reported an office manager, and Dr. Provenzano said she likes the towel heater unit and the option to offer a hot or chilled towel.

Towel Quality and Convenience

Available in 4 sizes (8×8, 9×9, 10×10, and 12×12 inches) and made of 100% cotton, the biodegradable towels are intended for single use only. Dr. Provenzano said the towels are easy to dispense to patients in individual packages, but she would like to see a towel recycling or buy-back program for used towels.

In Dr. Joseph Pizzarello’s practice, patients use the towels after every hygiene visit and extraction procedure, especially when a patient needs to clean up before returning to work. “The product works well, is high quality, and makes it more enjoyable for the patient,” he shared. Noting convenience as her favorite feature, Dr. Renee Kurtz would like slightly more moisture in each towel, and Dr. Scott Allegretti suggested more upscale packaging.

Patient and Practice Benefits

When Dr. Provenzano first began using White Towel Services, she was hoping to set her office apart from others. “The towels make the patient feel that they are in an upscale practice that values them,” she said. Calling it an excellent product, she added, “Our patients really enjoy it and feel pampered after their visit.” Hoping to differentiate his services from other practices and provide a better patient experience, Dr. Mark Hildahl said patients are pleasantly surprised when they receive the towel’s “first class service.” After using the product for over 20 years, Dr. Allegretti said, “It’s a wonderful extra that allows us to provide customer service excellence. BRAVO product!” Dr. Provenzano noted, “We have more internal referrals and very loyal patients because of the extra things we offer—including the white towel service.”

"The wipes are warm and scented and wipe the face gently of any debris while providing a spa-like feel."
-Beatriz Terry, DDS
Miami, FL

Overall Satisfaction

Praising White Towel Services for excellent customer service, an office manager said, “The business team has always been professional, courteous, and good to work with.” Calling it a great practice builder, Dr. Chanin noted, “Patients look forward to the towels after their appointments. It’s a great way to end an appointment.” He said every patient appreciates the towels, and many mention it in their reviews of the practice. Dr. Terry concluded with a similar remark. “This small touch provides a soothing closure to a sometimes-difficult procedure.”

Takeaways

•Pre-scented, pre-moistened, single-use luxury towels can be served warm or cold
•Scented in soothing lavender, lemon, peach/mango, or unscented
•Individually packaged for practice and patient convenience
•Patients appreciate extras like the warm towel treatment
•Encourages internal referrals and loyal patients to improve practice revenue