Henry Schein Orthodontics: A History Of Innovation
With the goal of making the world healthier, Henry Schein Orthodontics continues to develop solutions to meet dentists’ and patients’ needs
Although the name Henry Schein Orthodontics is only 8 years old, its history of orthodontic innovation goes back to the founding of Ortho Organizers in 1976, when Dr. Waldemar Brehm and his brother Lindsay established a business to supply dental students with an original line of orthodontic storage units. Within 5 years, the company was branching out, purchasing a manufacturer of retail and wholesale orthodontic elastics, as well as moving into manufacturing products of its own, such as cheek retractors and tongue shields.
Flash-forward to 2008, when Henry Schein acquired Ortho Organizers, which had continued to expand its orthodontic portfolio over the years. In 2009, the Carriere Self-Ligating Bracket entered the Ortho Organizer/ Henry Schein product line, and in 2014, Henry Schein Orthodontics, encompassing Ortho Organizers, Masel, Class One, and Ortho Technology, was born.
Today, in addition to its flagship product, Reveal Clear Aligners—an integral part of its Minimum Touch Orthodontics workflow—Henry Schein Orthodontics offers graduate packages, DSO partner programs, patient and practice financing options, equipment leasing, collection services, and patient education about orthodontic products and procedures. Dental professionals also have access to in-person and online events, which provide opportunities to learn more about Reveal Aligners, Carriere brackets, and Minimum Touch Orthodontics.
Reveal Clear Aligners
Reveal Clear Aligners from Henry Schein Orthodontics are the premium, next-generation solution to orthodontic aligner treatment at an affordable price. Clearer and smoother than the leading competition, they provide predictable, rapid results that benefit patients and practices alike.
Flexible and durable, Reveal Clear Aligners are precisely molded to the patient’s teeth, enabling them to do their job with minimal unsightly attachments. The thermoforming technology and ClearWear material used in their production means that they can be clearer and smoother-edged than other aligners on the market, providing superior patient comfort and confidence. Stainresistant and highly retentive, they work all day while being as unobtrusive as possible.
With Studio Pro 4.0 web-based software, dentists can fully design the best treatment for each patient based on clinical preferences. Advanced options allow users to finetune movement of individual teeth by torque, rotation, and tip, or move multiple teeth simultaneously.
Arch adjustment, occlusogram, and overlay tools give instant visual feedback on the impact of the treatment plan. Case submission to Reveal experts is only a click away. And with Reveal, the results you plan are the results you get.
Even complicated malocclusions can be turned into straightforward Reveal aligner cases. Use of the Carriere Motion 3D Appliance at the beginning of the treatment plan not only resolves Class II and III occlusions to Class I before the beginning of aligner therapy, but does so in just 3 to 6 months, shortening the overall treatment time to a fraction of traditional orthodontic therapy using straight wires and brackets. Together, the Carriere appliance and Reveal Clear Aligners can produce a stunning smile without the need for extractions in as little as 11 to 18 months.
Stamp of Approval
DPS evaluators provided their stamp of approval when they rated Reveal Clear Aligners a Best Product. The aligners earned high marks in ease of use, patient comfort, esthetics, customer support, and final results.
Ease of Use: Evaluators found Reveal Clear Aligners easy to work with at every step of the treatment process. “Case submission through DDX [Digital Dental Case Management Portal] is a simple, user-friendly process,” said Dr. Nichole Miller, while Dr. Eric Veenstra observed that “No engagers to place or remove is great for both dentist and patient.”
Dr. Joseph Panoske said the “easy treatment plan” was what he liked most, and Dr. Kuntal Pandit discovered that “Reveal gets the job done expeditiously.” Dr. Miller commented on easy patient engagement: “Patients enjoy seeing the visual model of their before-and-after smile.
Patient Comfort: “The trays are very clear and comfortable and stay that way throughout wear,” stated Dr. Miller, while Dr. Panoske noted, “Patients love that you’re not even able to tell they’re wearing trays.” Dr. Pandit declared that he hadn’t received a single complaint from patients, and Dr. John Denison cited “reliable fit, patient satisfaction, ease of insertion, and patient comfort” as his favorite features of Reveal Clear Aligners.
Esthetics: “Reveal trays don’t stain and they fit well,” declared Dr. Pandit. “Patients are very happy with how invisible they look,” added Dr. Veenstra.
“Reveal aligners fit at every change, with no need for engagers,” Dr. Denison observed, noting that this wasn’t necessarily true with other aligners he had used.
Customer Support: Dr. Denison also called Reveal “the easiest system we have used and a great addition to our practice.” Dr. Paul Sandvick concurred, stating that the technical support was his favorite feature. “I’ve tried several others and there is no comparison in every aspect of the systems,” he said.
Dr. Pandit called out billing in particular, saying that “billing is simplified under Henry Schein so it’s very convenient,” and adding that Reveal’s “simplicity in use and local representative play key roles in follow-ups and communication with technicians.”
Results: “Patients have been very happy with the results,” noted Dr. Sandvick. Dr. Panoske shared, “So far, we have had excellent outcomes. We have even had staff and family members use Reveal.” Dr. Miller noted, “Reveal is very useful for adults who have had orthodontic treatment in the past with relapse,” and Dr. Denison summed up with, “Patients like it, which has increased compliance.”
ClearWear: Why Patients Love Reveal
What makes Reveal Clear Aligners so popular with patients? The answer is, literally, clear. Reveal’s ClearWear material provides ultimate esthetics, both with its crystalline clarity and its smooth-edged, precise fit, which reduces the need for visible attachments. Its stain-resistant formulation stands up even to coffee.
“They’re virtually impossible to see from two feet away, and that’s a totally new experience,” says Dr. Dave Paquette. In a blind comparison with the leading brand of clear aligners, conducted in a random sampling of people in Times Square, New York City, Reveal Clear Aligners were far and away the preferred choice, with virtually everyone citing their superior clarity. “Looks much cleaner,” “clearer,” and “shiny” were among the reasons people gave for their choice, with one person saying, “I feel like the other one would be more visible on your teeth.”
Success with Carriere Motion 3D Appliance
Aligners are great for repositioning individual teeth. However, when it comes to moving the mandible to fix malocclusion, they become less efficient. The Carriere Motion 3D Appliance is designed to correct sagittal issues predictably, noninvasively, rapidly, and unobtrusively before aligner treatment, thereby saving months of treatment time and reducing the number of aligners needed.
Simple and Controlled
Both the Carriere Class II and Class III appliances use elastics to deliver a natural, gentle, uniform force toward achieving a perfect Class I occlusion. Self-engineered collision points prevent unwanted overcorrection. The Class II appliance rotates and uprights the maxillary first molars while distalizing the posterior segment as a unit an average of 3 to 6 mm. The Class III moves the mandibular posterior segment as a block, using multilateral flexion at the center and distal segments for a custom fit.
Patient-Friendly and Predictable
The Carriere Motion 3D Appliance’s sleek style is perfect for patients who want to keep their orthodontics discreet; however, the Class II device also comes in a range of colors—as well as a clear option—for those who want to personalize their treatment.
Easy to place and maintain, the Carriere Motion 3D Appliance offers dentists a simple, patient-friendly prologue to Reveal Clear Aligner treatment that not only shortens the overall orthodontic journey, but also saves teeth that might otherwise be extracted. According to inventor Dr. Luis Carrière, the Carriere Motion 3D Appliance “exponentially” diminishes the complexity of orthodontic procedures involving Class II or III occlusions, allowing you to deliver shorter, simpler, predictable treatment.
“Within a very short period, you’ve accomplished the perfect Class I,” he said. “This typically occurs in the third or fourth month, and now, a case that was super diffi cult becomes an easy one. Now, the patient is ready for a shorter treatment with Reveal Aligners.”
Studio Pro 4.0: Design the Perfect Plan
Great orthodontic results require great planning, and when it comes to clear aligners, great planning requires great software. Henry Schein Orthodontics’ Studio Pro 4.0 for Reveal Clear Aligners delivers, with more than 25 new features based on extensive clinician feedback and market research. With user-friendly virtual setup tools, Studio Pro 4.0 makes it easy for clinicians to import patient data, view a detailed occlusogram, and perform a Bolton analysis. Side-by-side and overlay comparison functions allow quick confirmation that treatment is progressing as planned. Enhanced visualization tools and functionality give users precise control over tooth movements, while an overjet/ overbite function hones planning for malocclusion correction.
Studio Pro 4.0’s web-based platform gives Reveal providers complete control. Through the Digital Dental (DDX) Case Management Portal, it also gives users the ability to submit cases electronically and transfer and store digital files. The intuitive interface is designed with aligner providers of all skill levels in mind, from those just getting started with Reveal Clear Aligners to experienced treatment planners. Or, for those who prefer a hands-off approach, Studio Pro 4.0 connects you to expert Reveal lab technicians who work with you each step of the way. S
tudio Pro 4.0 fits seamlessly into the Reveal digital ecosystem, along with Dentrix Dental, the DDX Portal, and multiple fully integrated intraoral scanners and compatible workflows, offering clinicians flexibility in equipment options.
Minimum Touch Orthodontics: Less Is So Much More
When you follow the Henry Schein Orthodontics’ Minimum Touch Orthodontics (MTO) treatment philosophy, you can skip the hassle of monthly in-person progress checks and bracket repositioning visits. The orthodontic treatment journey is cut almost in half compared with traditional methods, taking only 11 to 18 months to achieve predictable, selfie-worthy results.
Out of the Office, but Not Out of Touch
The MTO approach harnesses the power of today’s smartphone technology to monitor orthodontic progress remotely. The end result: You can improve the patient experience by providing them with unparalleled convenience and customized treatment.
“Reveal aligners fit at every change, with no need for engagers.”
—John Denison, DDS
Rather than relying on preset assumptions about treatment progress, you can schedule office visits as needed. At the same time, patients stay connected to the office virtually, which enables you to maintain critical touch points.
And for the practice, performing fewer in-office progress checks means you have more opportunity to see the cases that truly need your vital chair time—and more new patients.
Sagittal First
One of the biggest keys to the efficient Minimal Touch Orthodontics workflow, however, is how it begins: with the Sagittal First method. This groundbreaking approach uses the Carriere Motion 3D Appliance to optimize the AP dimension before ever placing brackets or aligners. With Carriere Motion 3D, Class II and Class III occlusions can be resolved to Class I in 3 to 6 months without performing any extractions. And when you can address this aspect of treatment from the beginning in a standard, simplified manner, your patient’s overall treatment journey can be shortened by a minimum of 6 months.
Carriere Motion 3D doesn’t just make things simpler for the patient. Its standardized direct-bond placement takes less than 15 minutes. That reduced timetable enables better conversion rates with same-day starts. It also allows you to capture patients’ enthusiasm when it’s at its peak.
The same protocol is used for all malocclusions and the results are consistently predictable, making planning subsequent Reveal aligner therapy straightforward. With the Sagittal First approach, Minimal Touch Orthodontics keeps your patients excited about and compliant with treatment by delivering beautiful smiles on a timeline that satisfies fast-paced expectations. And even more importantly, it keeps patients in your practice and encourages word-of-mouth referrals.
Reveal Clear Aligners: Lining Up Your Business
Clear aligners are a booming, multibillion-dollar business. And why not? Everyone wants a camera-ready smile, and no one wants to suffer through years of old-school orthodontics to get there.
Simple for Staff, Popular with Patients
Offering clear aligner treatment is an opportunity to add a new revenue stream to the practice without taking up a lot of extra chair time. Although periodic office visits will be needed, remote monitoring keeps them to a minimum, which allows the dental team to confirm that the treatment plan is on course while the patient advances to the next aligner without disrupting anyone’s schedule.
And because Reveal Clear Aligners are esthetic and effective, they are a hit with patients.
“It’s given people an extra incentive to come over to my practice,” said Shivani Patel, DMD, who even used Reveal aligners to treat a friend of hers and achieved excellent results. Now that she has offered her own patients Reveal Clear Aligners for several years, Dr. Patel can attest that the new service has been received extremely well by her patients.
“I ask them what they like and don’t like about their teeth, and they just open up—they appreciate that question being asked,” she said. “Sometimes, they want whitening, and other times straightening. We just go with it from there. It’s very streamlined and easy to use.”
Getting the Word Out
Clear aligners won’t boost your practice’s bottom line unless both new and existing patients know you offer the service in your office. That’s why Henry Schein Orthodontics supports practices in marketing their Reveal Clear Aligner services. The complimentary Reveal Starter Pack includes a wealth of downloadable materials, including:
• Images and logos
• Posters
• Promotional materials
• Social media and website content
• Text message templates
• Waiting room videos
Of course, the best marketing comes from satisfied patients themselves. And when combined with your practice’s clinical expertise and attention to detail, the comfort, efficiency, and effectiveness of Reveal Clear Aligners gives patients a lot to talk about!
