The GUM Sonic Powered toothbrush boasts effectiveness and affordability—with a sleek ergonomic design that uses sonic motion to break up plaque and reach 19x deeper below the gumline
If the common refrain among your patients is that powered toothbrushes are just not in their budget right now, you can tell them there’s a new brush in town—and it checks 2 very critical boxes: it delivers effective plaque removal, and it’s affordable.
The GUM Sonic Powered toothbrush also answers to a collection of other commonly sought-after qualities: it’s stylish, slim, sleek, and portable, with a cord-free design that’s powered by 1 AAA battery. Simply put, the brush features sonic motion that’s highly effective at breaking up plaque, and it’s easy to use. It’s a fact that hygienist Jamie Collins, who practices throughout Washington and Idaho, believes makes it a perfect fit for almost every patient.
Powerful & Effective
“The thing I really like about the GUM Sonic Powered Toothbrush is that it’s really effective, and it’s really powerful,” she shared. “Using a power toothbrush is more effective than manual brushing for probably 99% of the patient population. Power brushes amplify the capabilities and the plaque removal of what patients are routinely doing with manual toothbrushes, and this brush is also affordable for almost anybody, so I think it’s an easy entry point that works well with the majority of the population.”
The GUM Sonic Powered toothbrush features bilevel tapered bristles that have been proven to reach 19x deeper below the gumline than leading battery powered toothbrushes.* With dual-action sonic motion and 12,000 sonic vibrations per minute, it’s 50% more effective at plaque removal and interproximal reach than traditional manual toothbrushes.*
“The bristle design has been proven to be really effective in removing debris and plaque, and that design combined with the battery power means this brush is very effective in getting into all those difficult-to-reach spaces,” she added.
Ergonomic, 1-Button Operation
Available in black or white, the GUM Sonic Powered Toothbrush includes 3 colored rings for personalization, along with a stay-clean cap. The brush is also manufactured with less plastic than similar brushes.** The slim, cordless design features an easy, 1-button operation and is also ergonomic, a design feature that can be appealing to patients who might be sensitive to noise or have issues with dexterity, such as very young or advanced age patients.
“It’s really gentle, and it’s not a loud brush,” Collins said. “The handle is a little larger than a typical toothbrush, so it’s easier to hold than a manual toothbrush. It’s also effective and easy—all patients have to do is make contact with their teeth, and the brush does all the work. It’s a good balance of power that activates the brush to be effective without being too aggressive.”
Linking Oral & Overall Health
The new addition to Sunstar GUM’s family of toothbrushes comes at a time when Collins believes there’s a renewed interest and awareness in the importance of effective home care. In addition, there’s no denying the link between systemic and oral health, and the central role at-home preventive care plays in both.
“I think we’re seeing a trend, especially over the last few years, of patients who are more invested in their health and more involved in the preventive process,” said Collins. “These patients are more invested in finding solutions that they can do at home and they recognize the link between oral and overall health.”
Collins further explained how she never misses an opportunity to tell her patients, friends, and family members about the importance of preventing inflammation, a common factor with many chronic systemic diseases.
“Using powered brushes in at-home oral care helps to mitigate the risk of inflammation and disease, not only in the mouth, such as periodontal disease, but also for overall health,” she explained. “We know, for example, that inflammation is a risk factor for cardiovascular events and stroke.”
An Affordable Solution
“For those patients who we’ve talked to over the years about getting a powered toothbrush but who didn’t want to step into it due to the cost, the GUM Sonic Powered Toothbrush is an easy entry point and they’re now saying, ‘That’s affordable. I can do that,’” Collins added. “It’s so important to do what we can to mitigate the risk of disease, and by implementing something that’s effective and affordable, well, that’s one of the lowest barriers we can offer.”
“I have tried a multitude of battery-operated brushes throughout the years and I really, really like this brush," she added. "Honestly, it’s one of the best new products I’ve seen for home care in years. I think they’ve found that sweet spot of just enough power combined with bristles that are designed for a very effective brushing experience.”
*DOF-0011
**DOF-0033
