SureSmile: Clear Aligners from Start to Finish

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By: Dental Product Shopper
4/17/2025

With a focus on creating the "best" possible experience for patients and providers, SureSmile Clear Aligners blend customization with predictable treatment planning in both simple and complex cases

 

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For Dr. Sara Mahmood, one of the most rewarding aspects of using SureSmile is seeing firsthand how it transforms her patients' smiles.

 

"I have a patient right now with severe upper and lower spacing, and every time she comes for an aligner check, it’s extremely rewarding and exciting to see how much improvement there’s been,” she said.

 

Another memorable case involves her best friend, who had a Class II Division 2 malocclusion that was causing lower incisal recession. “She was literally digging her upper incisors into her lower gums—that’s how deep her bite was. By lifting it up over the course of 12 months, she’s now smiling in all her photos, which is something she never used to do. It’s one of those things that people don’t even realize they’re self-conscious about until they’re not anymore.”

 

Affordability Meets Simplicity

 

A proven system for predictable treatment planning, SureSmile offers Dr. Mahmood a full-service aligner solution. From diagnosis and treatment planning to execution, it pairs advanced software tools and seamless digital integration with a high-performance, laser-cut clear aligner.

 

"When I compare SureSmile to other aligner systems, it just line," she noted. "It’s more predictable and affordable for my practices, and it integrates seamlessly into our workflow."

 

With 3 thriving practices—aptly named brush365—in the Dallas-Fort Worth area, Dr. Mahmood said one of the first things that stood out about SureSmile was its affordability. 

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"As a business owner and associate, lab fees are a huge factor,” she said. “For us, SureSmile is signifi cantly more cost-effective than competitors, and it has only 2 payment structures, making it easy to streamline our systems across multiple practices and 25+ team members.”

 

Another key advantage? The precision-driven SureSmile Digital Lab, built on 3 decades of orthodontic expertise drawn from OraMetrix, a digital orthodontics company acquired by Dentsply Sirona in 2018. "When you look at other aligner brands, they were built to be aligner brands. But SureSmile is the brainchild of an infrastructure designed for orthodontic excellence,” Dr. Mahmood added.

 

Fewer Refinements

 

In Dr. Mahmood’s experience, the SureSmile Digital Lab's meticulous 7-step quality assurance process—which she saw firsthand while visiting the lab in Costa Rica—significantly reduces the need for refinements.

 

"With other brands, I would get treatment plans that needed a ton of manual adjustments because they were generated by AI—attachments on every tooth, IPR in places that didn't make sense—and I ended up having to put a lot more time and effort into treatment because it wasn’t predictable from the start. The SureSmile Digital Lab eliminates that extra legwork," she explained. "In my experience, refinements should not be the norm, and reducing them means fewer chairside adjustments, improved patient satisfaction, and greater efficiency for the practice."

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Benefits on Both Sides of the Chair

 

For dentists, especially those who are already using Dentsply Sirona technology, SureSmile fits effortlessly into an existing digital workflow. "If you’re using Primescan, you can easily integrate with the SureSmile Simulator and case submission process," Dr. Mahmood explained. "But even if you aren’t in the Dentsply Sirona ecosystem, SureSmile is open source. If you have an STL fi le, you can submit cases.”

 

Once treatment is complete, the SureSmile Retainers and Whitening Kit help patients maintain teeth alignment while offering them brighter, whiter smiles.

 

Customization Is Key

 

One of SureSmile’s unique differentiators is its customizable trimline, which allows Dr. Mahmood to tailor treatment to individual patient needs versus relying on a one-size-fits-all approach.

 

"Before I started with SureSmile, I didn’t realize how important trimlines were. Now, I can’t imagine working without that customization," she shared. "For deep bite cases, I prescribe a higher trimline for better root torque and predictability. For extreme spacing issues, I keep the trim scalloped to avoid over-engagement. SureSmile allows me to tailor treatment in a way that no other aligner system does."

 

And then there’s the reliable backend support from Dentsply Sirona.

 

"SureSmile offers 3 years of unlimited aligners/refinements if needed, with no processing or shipping fees. While I do charge for refinements after the first round, knowing the lab supports you is reassuring."

 

Dr. Mahmood has received research funding and speaking fees from Dentsply Sirona.

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