Why I Use…KöR Whitening

KEITH BRACY, DDS

Dr. Bracy completed his undergraduate degree in Economics at Georgetown University, his Post-baccalaureate studies at New York University, and went on to earn his dental degree from Stony Brook University School of Dental Medicine. He completed the general practice residency at the Manhattan Veterans Affairs Hospital. During his training, he was awarded the National Hispanic Health Foundation Professional Student Scholarship, the Pierre Fauchard Academy Scholarship, and the Outstanding Student Leader Award from the American College of Dentists. He served as chapter president for the American Student Dental Association and the American Dental Education Association, the latter of which gave him the Award of Excellence and Gold Crown Award for the best nationally published article, “HIV Testing in the Dental Setting.” Dr. Bracy maintains a private practice in the West Village of Manhattan and is an adjunct professor at New York City College of Technology in the department of dental hygiene.

Why I Use…KöR Whitening

Rely on science, attract new patients, and expand your practice

When I started practicing, my whitening knowledge was fairly slim. I relied on popular systems and believed what sales reps told me about them. However, I never felt confident when providing whitening. Sometimes, the results met patient expectations, but other times, they fell short. Recommending whitening and answering patients’ questions on the topic frequently left me feeling unsure and out of my element. But then I started hearing about KöR Whitening.

Sound Scientific Principles

The science behind KöR resonated with me. Many whitening systems market themselves around ease of use, a light, or some other device intended to impress patients, but they don’t seem to have a lot of science behind them. KöR, on the other hand, has built its reputation around sound scientific principles. Take, for example, whitening trays. The KöR-Seal Tray Lab solves many of the issues that lead to poor whitening results. KöR-Seal Trays are made with precision to keep whitening gel inside the tray and prevent saliva from entering the tray during treatment. Contact time is critical to whitening success, and KöR has solved that challenge with its detailed tray fabrication process.

Confidence and Practice Booster

Implementing KöR Whitening into my practice has provided a real boost to my confidence and my practice. The more I use the system, the better I feel about the outcomes, and the more confident I am when talking about whitening and recommending it to patients. They pick up on my confidence and feel reassured about achieving the results they want.

I’ve also found that more and more patients do their own research before choosing a practice, including the products related to procedures they’re interested in. Some have had bad experiences with other systems and don’t want a repeat. The knowledge they gain about KöR during their research, combined with the information I provide on my website about the system, leads many patients to seek me out.

The dental assistants and hygienists on my team also are big believers in KöR Whitening. They’ve tried it themselves with excellent results, so they can speak directly to the system’s benefits. They also understand the science and protocols behind the system, which allows them to speak confidently about it with patients to reinforce treatment recommendations.

Before using KöR, I performed about 1 or 2 whitening cases per month—sometimes every few months. With KöR as my whitening system of choice, I’m regularly providing this procedure to my patients. Our record is 8 KöR cases in a single day.

A Whitening System for Everyone

KöR provides solutions for all types of whitening. With KöR Home, KöR MAX, KöR ULTRA, and KöR ULTRA-T, I can meet just about any patient’s needs—from mild to heavy staining. Some patients with staining resulting from antibiotic use or fluorosis might think their only option is restorative treatment—a full mouth of veneers or crowns. But the detailed protocols of the KöR ULTRA and KöR ULTRA-T systems allow me to offer a less invasive solution. I find these cases especially rewarding.

Make It a Daily Practice

If you want to feel confident in the whitening you offer, if it’s important that you understand the why and how of whitening, and if you want to grow your practice, KöR provides opportunities to achieve those goals. KöR Whitening has become a daily part of my practice workflow.